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How much of the book on a 55/45 coin?

You can bet even money on a coin that you know lands heads with probability 55%55\%: stake \1onheadsandyoueitherwinon heads and you either win$1orloseor lose$1.Yourbankrollis. Your bankroll is $10{,}000$, and you can repeat the bet many times.

Maximizing expected profit says bet the whole \10{,}000$ every time. Why is that wrong, and what fraction should you bet?

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